coach spec campaign

AUGUST 2020

 

Creative Director & Producer: Spec Creative Agency @spec.creative Videographer & Editor: John Dierre @johndierre Photographer: Jeremiah @hunnus BTS Photographer: A.D. @adgreen_ Stylist: Brandon @styledbybucket Designers: Whiplash @whiplash.atl

Models: Seren @serenfeels Jerry @sei_dont Jasmine @riceisart Live @izknotavailable Voiceover: J Pierre @officialjpierre

“An artist’s duty is to reflect the times.” - Nina Simone. Representation meets Innovation at the intersection of Reality: the national conversation of race and social justice, taking bold form inserting itself into the fashion scene. SPEC,  a Creative Agency of young, black developers takes you on a tethered journey of black enlightenment and desires through the authentic representation and creation of a spec commercial for the COACH brand. Our duty is to reflect the times. “How much time do you want, for your progress?” -  James Baldwin

Branding Shoot

march 2020

This shoot was for our clients’ branding of personal brand. She wanted to be seen as a powerful woman who is also still inviting and relatable.

Creative Director: @spec.creative

Model: @breaemani

Photographer: @augustxiv

PROVOKE

MARCH 2020

Commission for the International Fashion Show.

Sponsored by: @asa.gsu

Creative Director & Set Design: Spec Creative Agency  @spec.creative

Videographer: @johndierre

Stylist: @chereamalaha & Shade

Makeup Artist: @rejjik Hairstylist: @_adaugo

Model Portfolio Photos

march 2020

Shoot done to give models photos to use during their go-sees and to add to their portfolios.

Sponsored By: @asa.gsu

Photographer: @banvoa

Creative Director: Spec Creative Agency  @spec.creative

Model/Movement Director: @chisoooom

Stylist: Shade @chereamalaha @fiyinfoluwapiu @keemforbes @callme_jeffrey

RISQUÉ BUSINESS 

FeburARY 2020

This shoot’s theme was centered around a promotional shoot that was directed by SPEC for Georgia State University’s annual Date Aunction commission by Alpha Kappa Psi Professional Business Fraternity, Incorporated. 
We created the story in inspiration of the film “Risky Business” but putting some spins on the story in a workplace where centrally the workplace was highlighting internal affairs rather annual sales strategy. Captured from the shoot are portraits of the cast playing out their most risqué business flare.

Creative Director & Producer: Spec Creative Agency @spec.creative 
Photographer: @shaquillekokumo
Producer: @simplymiche_

Movement Director: @leavingpieces.ave

ESSENCE

April 2019

The visual depiction of this shoot was to showcase the deeps of a love story from the concepts of clarity, vision, purpose, and cultural relevance of unity. Love is a story that shares so many different love languages. The love language shown is one that can only be seen beyond the surface of the portrait.

Sponsored By: @dopetreats.atl

Creative Director: Spec Creative Agency  @spec.creative

Photographer: @corbincreatives

Make-Up Artist: @malikrichie

Stylist: @pablopicaszo

Models: @kaadijah & @sulel_

glory

March 2019

This is was a beauty editorial campaign with photographer Donte Maurice , featuring fashion model Noni Cyngor and makeup by Fabulouss T  . SPEC stood in as the creative director of the campaign really wanting to highlight the natural essence of our muse Noni Cyngor by showing off her nature skin pigmentation with small amount of makeup applied , utilizing the red lip as a statement of power in the glory of her beauty.

Creative Director/Stylist: @dopetreats.atl

Photographer: @dontemaurice 

Makeup Artist: @fabulouss.t 

Model: @primaa.donna 

 

A NATURAL GEM

September 2018

This shoot was created in honor of highlighting the inner beauty that we all must possess in order to move forward with all the things within our journey of empowerment and enlightenment. We shot this shoot near a waterfall with applying little to no make up on the model so the nature of beauty was forward.

 

Coach Spec Campaign

August 2020

Creative Director & Producer: Spec Creative Agency @spec.creative 

Videographer & Editor: John Dierre @johndierre

Photographer: Jeremiah @hunnus 

BTS Photographer: A.D. @adgreen_ 

Stylist: Brandon @styledbybucket 

Designers: Whiplash @whiplash.atl 

Models: 

Seren @serenfeels

Jerry @sei_dont 

Jasmine @riceisart

Live @izknotavailable

Voiceover: J Pierre @officialjpierre

Provoke

MARCH 2020

Sponsored by: @asa.gsu Creative Director & Set Design: Spec Creative Agency  @spec.creative Videographer: @johndierre Stylist: @chereamalaha & Shade Makeup Artist: @rejjik Hairstylist: @_adaugo Music: Corner - Lady Donli My Money, My Baby - Burna Boy Luv 2 U - Flwr Chyld Models: @eve.estella @_shanewoods @fegoro_ @kwapon.g @yungleanaa @ehambolu @zellsuave @texaco_d @idaraa_

Commission for the International Fashion Show. Stimulate or give rise to someone. Many of us are first-generation Americans, and at times it may seem that we are losing pieces of our culture. Westernization can be seen as our greatest enemy, but if we take the time to look at ourselves and to the past, our culture will Provoke our future

An Octave Christmas Story

December 2019

Commission for Octave Beauty Christmas campaign.

Sponsored by: @octavebeautyco Videographer: @johndierre Creative Director & Set Design: Spec Creative Agency  @spec.creative